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The initial step in performing a case analysis is to develop a comprehensive situation analysis. A situation analysis consists of seven investigative and analytical steps.

Assessment of the market needs for the product
Assessment of the market demand for the product
Assessment of the nature of the market competition
Assessment of the external environment
Assessment of the internal environment
Assessment of the product life cycle stage

Once the comprehensive situation analysis has been preformed then one is in position to analyze the problems and opportunities that have been identified.

When you have a need for a promotional campaign, PPC180 can produce manage, develop and measure its effectiveness. Our programs develop a usable promotional campaign that is centered on cost effectiveness and sales impact. Selection of promotion concepts, price points or discounts, and product mix are essential to the development of a successful promotion plan.

We use our knowledge and experience to determine promotional opportunity, set promotional objectives, organize the promotion, select a proper target market, develop and create the message, selective the promotional mix to meet your goals, and determine the budget (notice that this comes almost last), implement your program, and finally, measure the results.

Product Management is generally reserved for very large companies. However many of the tools and techniques used by product managers can and should be used by small and medium sized business when dealing with unique products and services. Elements like Pricing Decisions, Promotion Decisions, Distribution System ,Value-Added Chain Management, and Category Attractiveness Analysis are just a few tools that can help your price and compete with your products and services.

These techniques are especially appropriate if you happen to have only one key product or service. Product Management is unique in that the focus of a specific product is narrow and requires very specific knowledge about the benefits of the product/service and how it relates to specific competitors.

PPC180 can provide services on a project by project basis or on a long term basis in any of your critical marketing functions.

We manage and evaluate the expenditures that fund the advertising, sales, and promotions functions needed to achieve the goals and objectives of the marketing plan is a subject that is often treated as a trade secret by the practitioners. Large firms may have staff devoted to this particular function, yet small to medium sized businesses often do not.

PPC180 is a PPC Advertising solution for businesses who want to have either expert guidance or out source either all or part of the marketing function. We are also the "quick fix" for problems that require immediate attention or a stop gap solution until you find a replacement for staff.

If your firm is a market driven firm (if it is not, then it is in very deep trouble in the new millennium), then a formal marketing plan is a tool by which to steer your firm. A marketing plan should be an evolving plan, it's analogous to a financial budget projection - you must change it in light of actual operations. Our PPC Management system allows your plan to be a living plan that evolves as your business does.

A good marketing plan will have as its basis some type of formalized review of the market, competition, and your firms resources. Please refer to our program - SWOT Analysis - for one method which we have found to be beneficial as a basis for marketing plan development.

We recently read an article about using Google Trends in combination with a keyword research service to identify keyword phrases that have high-traffic potential while having little or no competition in regards to search engine positioning.

You could call it a sort of SEO Futures market.

Read more about how search engine positioning experts are using Google's data to gain an advantage.