If your firm is a market driven firm (if it is not, then it is in very deep trouble in the new millennium), then a formal marketing plan is a tool by which to steer your firm. A marketing plan should be an evolving plan, it's analogous to a financial budget projection - you must change it in light of actual operations. Our PPC Management system allows your plan to be a living plan that evolves as your business does.
A good marketing plan will have as its basis some type of formalized review of the market, competition, and your firms resources. Please refer to our program - SWOT Analysis - for one method which we have found to be beneficial as a basis for marketing plan development.
Marketing plans often have elements already developed that must be made a part of a small to medium sized businesses' marketing plan. If your product is your service skills or if you only have one product (which is never a very good circumstance to be in) then of course some of the decisions have already been made for you. However we have found that product, pricing, promotion, advertising, distribution, competition, and other factors rarely are one dimensional. That is why we offer the mix of marketing services, some firms may only need mentoring/coaching in one area, so for cost effectiveness MM offers different levels of services. What stage your business is in also determines which services would benefit you with the greatest impact on ROI (Return On Investment).
Issues addressed by our services include Developing The Marketing Strategy, Operational Implementation, Human Elements of Implementation, Financial Assessment Process, Evaluating and Controlling Marketing Activities, and Reviews of Electronic and Traditional Commerce Channels.